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Go Cocktails Sugar Free Cocktails Anticipates National Launch At 57th Fancy Food Show
Go Cocktails Sugar Free Mixers product brand will launch nationally at this summer's Fancy Food Show, organized by the National Association for the Specialty Food Trade.
WASHINGTON, DC, June 26, 2011 /Florida PR News/ -- Go Cocktails! Sugar Free Mixers will be attending their first Summer Fancy Food Show organized by the National Association for the Specialty Food Trade (NASFT). The sugar free cocktail mix product brand is seeing this summer's trade show as the launch of their national campaign and will be personally showcasing the full product line of mixers to many of the largest distributors and retailers in addition to thousands of attendees during the three day event.
The event this year, the 57th running, is billed as North America's largest specialty food and beverage trade event and is expecting over 24,000 attendees, inclusive of some of the largest distribution companies throughout the U.S. The bi-annual event organized by NASFT only allows members to exhibit at the trade shows and this summer's event will be held in Washington, DC from July 10-12. Membership with NASFT is only approved for selective eligible companies and Go Cocktails Sugar Free Mixers increasing popularity and success in annual sales contributed to their membership inclusion.
"This is the beginning of our national launch in the grocery & specialty food industry and we will be supporting these sales with national and regional marketing campaigns." said Sabrina Pardue, founder of Go Cocktails Sugar Free Mixers brand.
The company is also using the trade show to debut it's recently redesigned product packaging as well. "In our packaging redesign, our goal was to reflect our company's philosophy of 'Healthy, Fresh, Fun and Innovative'." said Sabrina Pardue. The package redesign changes not only include graphics updates, but also packaging of individual retail boxes for the most successful four flavors: Sugar Free Margarita, Sugar Free Appletini, Sugar Free Cosmo and Sugar Free Lemon Drop. Previously, boxes included mixed sample packs. In addition, product quantities for retail boxes will now include eight single serve dry-mix stick packets (instead of 6).
The sugar free cocktail mix products are currently sold only online and in select stores, restaurants and bars. Introduction and exposure to thousands of industry buyers, and selective personal showcasing to some of the largest distributors on the West and East coasts during the event will give the company the chance to ensure the product is well placed and where the customer demand has been the greatest.
"Our customers have long been requesting that they find Go Cocktails mixers on the shelves of their favorite stores in convenient locations. Our national launch at the Fancy Food Show will enable is to be carried nationally by the largest grocery & retail outlets thus enabling our customers the ability to get us where and when they want on demand!" anticipates Sabrina Pardue.
The strong selling point for the Go Cocktails mixers is that the product is a great tasting alternative to traditional sugar laden cocktail mixes since it only contains 5 calories and 1 carb per serving (compared with 100-caloreis and 30 carbes per serving in traditional mixes). The use of these products has gained significant popularity among health conscious as well as dieters following Weight Watchers, Jenny Craig and Atkins which all stress low calorie or low carb consumption.
The innovative concept of cocktail mix portability has also proven very popular as the sugar free mixes are packaged in Single Serve On-the-Go stick packets. No refrigeration and very little storage space is needed. Only water and Go Cocktails dry mix are required to create cocktail mixes and they can even be mixed a batch at a time. The concept of portability has proven very popular among diet conscious customers who desire a cocktail mix while on the go at the beach, parties, picnicking, tailgating and even bars.
The company currently offers Go Cocktails products in numerous flavors including Sugar Free Appletini, Sugar Free Lemon Drop, Sugar Free Cosmo, Sugar Free Margarita and Sugar Free Sweet & Sour. The Go Cocktails Sugar Free Mixes are expecting to be in retail outlets in the 2011 summer. In the meantime they can be purchased online at http://www.gococktails.com or Amazon in the Grocery Department.
The Go Cocktails! products are coming soon to retail outlets and bars. In the meantime they can be purchased online at http://www.gococktails.com
For more information, please contact Sabrina Pardue at 904.305.6801
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Press Release Contact Information:
Teodora Pogonat
Go Cocktails
Online Promoter
2226 The Woods Dr E
Jacksonville, FL
US 32246
Voice: 904.373.8002
Website: Visit Our Website |
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